Sunday, May 22
P is for persona, not phone: Social media compliance for financial services

Social media offers organisations tremendous business advantage in terms of reaching potential new customers and staying in touch with the ones currently on their roster. In fact, the number of organisations now actively using social media as one of their standard outbound forms of communications is on the rise.

However, some social media channels are more popular than others and staying compliant is the key driver. For example, according to data from the Smarsh annual compliance survey for 2016, the use of Twitter and LinkedIn by compliance professionals, as well as those employed at financial services firms, over the span of the last four years has grown considerably whereas the use of Facebook has not.

Chief Evangelist