Online ads aren’t going away anytime soon, and that’ll keep the likes of Adblock Plus in business for the foreseeable future. But if you choose not to use an ad blocker and are therefore going to be bombarded with ads, they might as well be ads that are relevant to you, right?
Google is rolling out a new feature that enables users to choose the topics they are interested in so the ads they see will be more appropriate to them. But as well as improving the ad experience for users, the new scheme means that advertisers are handed even more information about people that can be exploited for financial gain. It also enables Google to use information it gathers about users to tailor ads.
– but be sure to read through all of thefirst.