Wednesday, June 29
First impressions matter in email marketing

We all know that first impressions are important and it seems that the same is true when it comes to email marketing.

According to a survey by email marketing company Campaigner 39 per cent of marketers say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message. And those messages work, with almost half reporting that 21 per cent or more of new subscribers engage with them.

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